DAYTONA BEACH, Fla. – DME Academy has entered into a multi-year partnership with adidas, with BSN SPORTS serving as the academy’s official outfitter and equipment provider. The agreement establishes adidas as the exclusive supplier of uniforms, apparel, footwear, and accessories across all DME Academy programs.
The partnership reflects a shared commitment to innovation, performance, and the continued growth of student-athletes within a high-performance training environment. Through this collaboration, DME Academy athletes will be equipped with adidas’ industry-leading technology, including advanced performance fabrics and sport-specific footwear designed to support training and competition at the highest level.
BSN SPORTS will play a central role in delivering this experience, providing streamlined access to adidas products along with customized service and operational support. The partnership ensures efficient delivery, consistent quality, and tailored solutions that meet the evolving needs of DME Academy’s coaches, staff, and athletes. With dedicated service and a strong national distribution network, BSN SPORTS enhances the day-to-day experience for every program within the academy.
“This partnership represents an important step forward for DME Academy as we continue to invest in the overall student-athlete experience,” said Seth Brown, CEO of DME Academy. “Aligning with adidas and BSN SPORTS allows us to provide world-class resources while reinforcing the standard of excellence we expect across all of our programs.”
In addition to performance benefits, the agreement will expand brand visibility for adidas across DME Academy’s facilities, digital platforms, and athlete development initiatives. The partnership also introduces enhanced access to custom team stores, giving athletes, families, and supporters the opportunity to engage more directly with the DME brand.
“We’re proud to partner with DME Academy and adidas to support one of the nation’s premier training and educational institutions for student-athletes,” said Doug Patterson, Area Sales Manager, Central Florida at BSN SPORTS. “DME Academy has built an environment centered on elite development, academic excellence, and character building, and we’re excited to provide the apparel, footwear, equipment, and service solutions that allow student-athletes and coaches to focus on performance.”
DME Academy continues to establish itself as a leading destination for student-athletes seeking a comprehensive approach to development, combining elite training, academic support, and exposure to collegiate and professional pathways. This partnership further strengthens that mission by aligning the academy with two industry leaders committed to advancing sport at every level.
About DME Academy
DME Academy is a premier sports academy focused on developing student-athletes through a comprehensive model that integrates elite training, academic excellence, and character development. With programs designed to prepare athletes for collegiate and professional opportunities, DME Academy provides a high-performance environment that emphasizes discipline, exposure, and long-term success.
About adidas
adidas is a global leader in athletic and lifestyle footwear, apparel, and accessories. Driven by innovation and design, adidas develops performance products that help athletes at all levels reach their full potential while also shaping sport and culture worldwide.
About BSN SPORTS
BSN SPORTS is a leading provider of team sports uniforms, apparel, and equipment. A division of Varsity Brands, BSN SPORTS serves more than 150,000 institutional and team sports customers, including collegiate, scholastic, club, and recreational programs across the United States. With a nationwide network of sales professionals and a multi-channel approach that includes e-commerce and direct sales, BSN SPORTS offers a broad selection of products and customized solutions designed to support athletes, coaches, and teams.
Learn more at www.BSNSPORTS.com.
